# Fictional café brief: Paper Moon Café

**Fictional example for learning how to fill a brief. No corresponding business or meal offer exists. Do not publish it as a real advertisement.**

- Product: Paper Moon Café (fictional)
- Industry: food
- Audience: nearby office workers looking for lunch (fictional scenario)
- Situation: understand what a small café serves before deciding to visit.
- Core action: a customer chooses a meal → staff serve it according to the menu.
- Features: a clear menu structure; the video illustrates ordering and dining. These are fictional design choices, not measured business outcomes.
- Figures and sources: none. No prices, sales, distance, years in business, serving times or satisfaction figures.
- Assets: no real photos. Use illustrations labeled “fictional illustration”; do not call them real photography.
- Acquisition route: none. No real address, phone, account or QR code.
- Recipe: cards. Language: en. Duration: within the supported recipe range.
- Voiceover: none.
- Prohibited claims: invented reviews, certificates, awards, freshness, additives, sales or efficiency claims.
- Status: practice sample, not a deliverable for a real merchant.

A real food business must supply dishes, preparation methods, price conditions, opening details, asset permissions and other industry-specific facts.

Guide: https://brewreel.com/guides/product-brief.en.html