Practical guide
Write a product brief for an AI promo video: template and fictional café example
Specify the audience, product action, supported claims, price conditions and asset sources. Download a blank Markdown brief and a clearly fictional example.
Start with a template you can fill in
Download the blank product brief (Markdown) · Download the fictional café example
Edit these files in a text editor. Supply the BrewReel SKILL and the relevant industry recipe when giving the brief to a model. The brief is not renderable storyboard JSON.
1. Describe the action the audience should understand
Go beyond “make a premium promo.” Identify the audience, the problem and the sequence “the user does this → the product delivers that.” For software, describe an actual operation. For a shop, describe a service it can really provide.
Our fictional café example describes a customer choosing a meal and staff serving it according to the menu. It does not claim shorter queues, faster service or higher sales because the example contains no such evidence.
2. Attach sources and conditions to figures
A price, duration, headcount or performance percentage needs context. Include the original claim, source and conditions. Mark missing information as unconfirmed; demonstration figures are not business results.
| Incomplete input | What to add |
|---|---|
| A 29-unit meal deal | Currency, contents, dates, voucher conditions, reservations and surcharges |
| Saves half the time | Sample, measurement period, comparison and evidence; omit the figure without support |
| Customers love it | Real reviews with sources and permission; do not invent testimonials |
3. Explain assets beyond their filenames
Provide the file, source, usage permission, subject and intended focus. Merchant photos are real photos; interface captures are screenshots; illustrations and AI images should be described accurately rather than labeled as photography.
Write “none” if photos are unavailable. Recipes can use components or illustrations as a fallback, but review whether the result could mislead viewers about the actual product or location.
4. Use a real acquisition route in the closing frame
Specify an available action such as visiting a published website, opening the GitHub project or going to an existing shop. Do not ask the model to invent a channel. Write “none” if the route is unknown.
5. Review the brief before handing it over
- Every feature claim is supported by supplied material.
- Figures and conditions are consistent.
- Fictional and demonstration data are labeled.
- Asset sources and usage rights can be checked.
- Missing information is marked as unconfirmed or absent.
Next, generate a storyboard, validate it, render it and review the full video. A complete brief does not establish legal compliance or guarantee platform approval.
The café example is entirely fictional and does not advertise an actual meal deal. Replace it with verified business information. Sources: the general brief and food-industry brief.